Update: #goals, tattoos, MARKET and more

January whizzed by and February is threatening to do the same. It has been a busy albeit a productive year thus far!

Launched MARKET – Powered by RIGHTSLEEVE and got to chat with some brilliant marketing minds in Toronto. This will be a quarterly series and promises to be good. If you don’t know what I am talking about, click —> HERE <—
The feedback has been amazing so far and I am eternally grateful for that 🙂

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All of my other goals that I had set up in January have gone down the crapper just due to the fact that I have been busy. SILLY RIA! This is why you set goals, remember. I know, I know. I ought to be more realistic. So starting this week here are my rejigged goals;

1. Do yoga once a week – So everything on top of that will be gravy!
2. Eat one home cooked meal a week.
3. Read one book a month – I tend to read a lot faster in the summer but start of the year is brutal for a reader.
4. Blog Once a Month – I think I can do it 😉
5. Relax

What am I reading right now?

Still trying to finish “The Sun Also Rises” by Hemingway but also started reading an excellent book titled “Everybody Writes” by Ann Handley, which is about content marketing and for those of you who know me personally, know that I live and breathe marketing.

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I don’t like sharing photos of my kindle because book pics look like crap on it. So here is one I found on Craft of Marketing.

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Here is a picture of my beautiful copy of The Sun Also Rises. I had to travel to Montreal to get my hands on this copy. True Story.

Achievement Unlocked 

Spoke at a Women in Tech event a week ago and I know this may not be a big deal for some but hey it was pretty fun for me so yay! go me! LOL
The most interesting part of the evening was that it made me more aware of my own privilege, which is awesome! Go mum! Go dad! and thank you for everything you have given me and done for me!

Local Products I am loving at the moment

I am going to give Inkbox, an organic tattoo, a whirl! Going to try it out this week and let you know how it goes! Check out their website for more! If you are so inclined, you can use the code #RSxMARKET for 15% off. I don’t get a cut from it but I just have a discount code so use it if you want!

What are you up to!?

Shifting Business Models & Changing Mindsets, One Entrepreneur at a Time

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Last week, I picked up the phone to chat with Sheena Repath, an inspiring and creative individual and the founder and CEO of MSH District. Initially, I had thought that she would weave me a tale of her career starting with a little girl who was obsessed with fashion and making things. Instead, I met a women with a passion for helping people and a warrior goddess with a knack for making sh*t happen!

Seven years ago, Sheena was working with Walmart when her father, an accomplished entrepreneur himself, encouraged her to take a passion test. The test revealed that Sheena’s number one passion was helping people.  With her dad’s encouragement, she quit her job at the peak of the 2008 economic recession.

Sheena started attending a number of networking events and meeting entrepreneurs who were ready to start their own companies, but did not yet have the tools to do so successfully. They were trying to  forge a path for themselves, but were struggling to navigate their target markets.

Her aha moment came when she realized that she had what all these entrepreneurs were looking for; a wealth of experience. Having worked with more than a hundred entrepreneurs to bring their ideas to reality, she decided to do something to help. MSHDistrict was founded.

MSH District is a unique maker space that focuses on helping entrepreneurs by uplifting, inspiring and unleashing his or her potential. It is a place where anything goes and you are encouraged to innovate without fear of failure. It also provides access to excellent industry mentors who have been extremely successful in their own businesses.

“Building the first prototype can be challenging,” says Sheena, “a lot of people want to focus on building something iconic, but don’t know how that can be achieved. They think that retailers and e-commerce are the ways to their dreams, but you have to keep the customer in mind and think of ways to reach your target market. Only then can you create something that excites you and your customers.”

Creating a prototype is a complex process and MSH District aims to simplify that for aspiring entrepreneurs. They held their first ever hackathon at Brightlane three weeks ago that brought together creative individuals and encouraged them to build their ideas on site. Advisors, fabric suppliers, manufacturers and a design team were available on hand to assist the attendees. The result? 15 awesome products came to life and 4 attendees quit their day jobs to pursue their dream!

This initiative will culminate into a 4 month accelerator program that will bring together design and product enthusiasts to create magical new products.

When asked about the selection process and the purpose of MSH District, Repath replied, “My biggest thing personally is to encourage people to go after all of their ideas. The solution to all of world problems is to teach people how to explore their ideas. If bunch of ideas stick together, that builds a better world. We are not talking about earth shattering ideas, we are talking about the amalgamation of great ideas that will create a better society.”

– Ria Riaz
This post was originally written for SheEO