I checked out one of the events for Side Hustle Week today. Organized by Secrets of a Side Hustler founder, Chivon John, it brought all the side hustlers together here in Toronto. I was pretty bummed to have missed the week’s events but was super happy to have made it to Artscape Young Place today! It is a beautiful community space located on 180 Shaw Street and all of you should check it out.
So what is a side hustle?
It means different things to different people. For me it is my passion, something I do outside of my job. To be honest, my day job is the same as my side hustle and I feel blessed every single day.
We learnt a ton during today’s workshop, which was titled Passion to Paycheque, but I am going to share a few key learnings here. Led by LC Johnson and Shereen Ashman, the top learning is already shared in the quote above, which I created with Notegraphy (cause there is an app for that! :p I couldn’t stop myself haha)
The workshop was mainly about pitching yourself, be it to media, investors or a potential client. The following 5 steps are key pointers for that.
- Why should they care
You need to nail your why down. As LC Johnson put it, “There is a reason why your work needs to exist in the world” but you need to be able to articulate why!
- Make your pitch as visual and tangible as you can
Video pitches to media were suggested.
- Establish your credibility
You need to know what you are talking about. LC recommended starting a blog or having a portfolio of some sort.
- Embrace what makes you unique
You are you, so just be you.
- Leave them wanting more
Your pitch doesn’t need to have EVERY TINY DETAIL about you and your business in it.
LC also mentioned an activity she calls “In a nutshell” which basically helps you clarify your “why”.
I help ___________________ do _________________ because ______________.
Fill in the blanks to figure out your “why”!
Here is mine:
I work with startups to create communities online and offline because for any business to succeed you need a tribe, a community that gives a damn.