If you google “how to build your personal brand” you will get tons of articles touting the power of social media, setting up your own blog or even doing speaking gigs. While all of that advice is valid, most of us –
a) don’t have the experience to land constant speaking gigs
b) don’t have the time to blog or be on social media 24/7 or , let’s face it, the discipline to do all of the above all the time.
but there are some simple things that you can do today to build your brand and no sending out a tweet a day doesn’t count. Yup I have tried all of them out.
- Build your brand one connection at a time
If you are someone who like to go to events just to network and then get extremely frustrated when people don’t respond to your emails, you are doing it wrong! Stop trying to gather business cards and start building connections. and how exactly do you do that? By figuring out who your tribe is.
- Figure out who your tribe is
No matter which platform you use – instagram, blog or twitter, you need to figure out what kind of community you want to build.
For example I want to connect with other community builders and women in STEM so I seek out events where these people will be or follow them on social media platforms.
Keep in mind that building a connection doesn’t mean that you have to tweet at them every 5 seconds but rather get involved in conversations and add value instead of just taking value.
P.S: find some good twitter chats – yes they are still a thing
- Mix IRL with online
If you are just starting out your career, I’d recommend finding some events where your tribe will be and make it a point to show up. Because tweeting or sending LinkedIn invites is great but that can’t beat the magic of a real life connection.
If you are in the startup world, startup digest has a good amount of event listings, you can check meetup.com or certain blog. If all else fails google “events in …..” and you should be on your way to find some!
Most events have hashtags so follow those and become a part of the conversation even before the event.
P.S: if you really love an event consider volunteering for it!I hope this helps and rest assured that I won’t dish out any advice that I haven’t tried out myself.